Viant and Havas Drive Success in Landmark Cookieless Test
Explore how Havas Media’s Converged platform, coupled with our people-based technology, provided a persistent and scalable cookieless identity resolution solution for a global pharma client.
Read MoreGlobal Pharmaceutical Company Wins with CTV-Only Campaign
A global pharmaceutical company looked to the centralized execution and measurement tools of Viant’s DSP to prove the value of their CTV-only campaign. Leveraging Conversion Lift reporting, available directly within the Viant DSP, the global pharmaceutical company saw a 104% increase in site visits from target audiences who visited the site after exposure to the CTV ad.
Read MoreViant’s AI Bid Optimizer Enables Media Cost Savings to Drive Incremental Reach
Explore how this casino & online gambling brand drove site actions while maximizing their advertising budget with Viant.
Read MorePerformance-Focused CTV Campaign Drives Key KPIs
Discover how this retailer successfully shifted its linear strategy to Connected TV.
Read MoreNational Insurance Company Attributes More Conversions Using First-Party Data
Discover how using first-party data for measurement led to better results for this National Insurance Company.
Read MoreGlobal Diabetes Care Brand Drives Brand Awareness with Viant
Discover how Viant’s people-based technology helped Dentsu’s global diabetes care brand client succeed.
Read MoreNational Furniture Retailer Achieves 3x Conversions with Viant
Discover how Viant’s machine-learning predictive segments helped a national furniture retailer drive site visits and online purchases.
Read MoreU.S. Automotive OEM Increases Incremental Lift and ROI with Viant
Explore how Concentrix’s cross-device campaign for their U.S. automotive OEM client achieved success with Viant’s people-based technology.
Read MoreHow a Public University Drove Conversions with CTV and Digital Audio
Discover how one of the largest U.S. public research universities leveraged Viant to prove the effectiveness of the upper-funnel and cookieless channels on driving site traffic.
Read MoreThe Reason This Online Sportsbook and Casino Brand Went Cookieless for Their Latest Campaign
Discover how Viant’s household technology enabled this casino brand to generate $1.2 ROAS and reduce CPA by over 70%.
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