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Blog
Explore the latest articles from our thought leaders
9 Sep 2024
The Carbon Edge: How Sustainability Initiatives Drive Business Success in Digital Advertising
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5 Sep 2024
Peacock Basks in its Parisian Olympic Success
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3 Sep 2024
Unlocking Success: Strategic Approaches to Enhance ROI and DSP Advertising Efficiency in the CTV Landscape
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20 Aug 2024
The Murmur Beneath the Roar This Summer
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12 Aug 2024
Google Can’t Stop the Cookieless World of Digital Advertising
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9 Aug 2024
Mastering Omnichannel: Crafting a Seamless Advertising Strategy for Your Business
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7 Aug 2024
The WNBA Racks Up More Points Leading into Streaming Talks
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29 Jul 2024
Boosting Cookieless Performance via Viant’s Household ID™ Solution
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26 Jul 2024
Breaking Through on CTV Success: Key Metrics & Analytics Tools
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18 Jul 2024
Are Shoppable Ads CTV’s Next Evolution?
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16 Jul 2024
Harnessing the Power of Programmatic Advertising: The Three Key Benefits of Using a Cookieless Demand-Side Platform (DSP)
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10 Jul 2024
Christmas Ad Planning in July
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26 Jun 2024
Boosting Performance with Viant’s AI-Powered Bid Optimizer
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13 Jun 2024
Sports Are, Again and Still, Eyeing Streaming
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4 Jun 2024
Building the Future of Advertising: Viant’s Role in the CTV Revolution
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28 May 2024
Moving Beyond Revenge Travel Into an Endless Summer of Possibilities
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15 May 2024
Political Advertising Dollars Flow to CTV
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7 May 2024
Gen Z Loves CTV — Will Gen Alpha Follow Suit?
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23 Apr 2024
Prioritizing First-Party Data in the Cookieless World of Digital Advertising
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15 Apr 2024
Get Straight A’s On Your Back-to-School Advertising Campaign
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