Skip to content

Blog

Explore the latest articles from our thought leaders

The Carbon Edge: How Sustainability Initiatives Drive Business Success in Digital Advertising

Peacock Basks in its Parisian Olympic Success 

Unlocking Success: Strategic Approaches to Enhance ROI and DSP Advertising Efficiency in the CTV Landscape

The Murmur Beneath the Roar This Summer

Google Can’t Stop the Cookieless World of Digital Advertising

Mastering Omnichannel: Crafting a Seamless Advertising Strategy for Your Business

The WNBA Racks Up More Points Leading into Streaming Talks

Boosting Cookieless Performance via Viant’s Household ID™ Solution

Breaking Through on CTV Success: Key Metrics & Analytics Tools

Are Shoppable Ads CTV’s Next Evolution?

Harnessing the Power of Programmatic Advertising: The Three Key Benefits of Using a Cookieless Demand-Side Platform (DSP)

Christmas Ad Planning in July

Boosting Performance with Viant’s AI-Powered Bid Optimizer

Sports Are, Again and Still, Eyeing Streaming

Building the Future of Advertising: Viant’s Role in the CTV Revolution

Moving Beyond Revenge Travel Into an Endless Summer of Possibilities 

Political Advertising Dollars Flow to CTV

Gen Z Loves CTV — Will Gen Alpha Follow Suit?

Prioritizing First-Party Data in the Cookieless World of Digital Advertising

Get Straight A’s On Your Back-to-School Advertising Campaign