Blog
Explore the latest articles from our thought leaders
Investing in Career Growth and Education for Programmatic Traders
Personalizing CTV and Video Ads to Drive Engagement: A Q&A with Taylor West of Clinch
What are Ghost Bids and Ghost Ads? An Explanation of an Emerging Way to Measure Incrementality
Why We Need to Change the Conversation Around Match Rates in Digital Advertising
2021 Forecast: How Do Marketers Really Feel About Identity Resolution?
The Programmatic Trader’s Ultimate Wish List
Audience Segmentation in Programmatic: Types, Benefits & COVID-19’s Impact
Political Advertising: The Role of Data in Reaching Voters Beyond Party Affiliation
Growth in Programmatic Audio Advertising: An Interview with Anne Frisbie of AdsWizz
Programmatic Audio Advertising: A Quick-Start Guide
TV Advertising Trends 2020: The Role of TV in Our Omnichannel World
CTV Measurement: Why It’s Important & What You Need to Know
OTT vs. CTV Advertising: What’s the Difference?
Know Your CBDs: Advertising in the Cannabis Vertical
What Hot Dogs Can Tell Us About Reaching Target Audiences
COVID-19’s Effect on Ecommerce Marketing Trends
Getting the Most ROI From CTV: Q&A with Arm Candy CEO John Lods
Our Television Campaign Launches This Week
How Video Gamers’ Media Habits Changed During Quarantine
