Blog
Explore the latest articles from our thought leaders
5 Types of Targeting in Marketing to Help You Reach the Right Consumers
The CMO’s Guide to Demand-Side Platforms
Programmatic vs. RTB: The Differences Between Programmatic and Real-Time Buying
Podcast Advertising Fact Sheet: Everything to Know About Podcast Ads in 2021
Addressable TV Advertising vs. CTV and OTT: Key Differences and Examples
Identity Resolution and the Cookieless Future: Tip of the Identity Iceberg
Device Graph vs. Identity Graph: Why a Device Graph is Not Enough in 2021
CTV Measurement and the Household: A ‘Win-Win-Win’ for All Involved
When it Comes to Connected TV in 2021, There’s No Place Like Home
Marketers Take Note: Travel, the Great Nostalgia of 2020, is Poised for a Big Rebound
What is a Data Lake? Here’s How Data Lakes Solve Today’s Marketing Challenges
Geotargeting vs. Geofencing: Location Data for Marketers Part 2
Geotargeting: Location Data for Marketers Part 1
Contextual Targeting: Can it Replace Third-Party Cookies?
DSP Advertising Introduction: What is a Demand-Side Platform?
Incrementality and Incrementality Testing: A Primer
Identity Resolution and the Future of Data: A Q&A with Scott Gordon of Adstra
Brand Safety in Programmatic: Understanding the Top Challenges and Strategies for Success
Programmatic Ad Targeting Types: Effective Methods for Audience Targeting
