Blog
Explore the latest articles from our thought leaders
What Political Advertisers Should Ask Digital Ad Partners Before the 2024 Election Season
Expanding Direct Access to Improve Supply Chain Efficiency
Supply Path Optimization Cools Off Overheated Ad Supply Chains
How Marketers are Reaching Voters on TV in the 2024 Election
Is Native Advertising Worthy of a Bigger Campaign Role?
What Retail Marketers Miss Without Personalization or Channel Diversity
Why Marketers Shouldn’t Sweat the Post-Cookie Shift
Exploring How Brands Can Personalize the Shopping Experience in 2023: Q&A with Viant Senior Account Executive Kristen Burger
Making Audience Insights Actionable in 2023 with Viant’s Data Platform: A Q&A with Viant Director of Sales Engineer Sara Ben-Ezra
Supply Path Optimization Takes Center Stage in Ad Quest for Sustainability
What Marketers Need to Know About CTV Measurement in 2023: A Q&A with Viant SVP of Business Development Tom Wolfe
How CPG Marketers Can Drive ROAS in 2023 by Targeting the Moveable Middle: Q&A with Viant Director of Sales Pat Abrams
What Can We Learn From Netflix’s One Million+ AVOD Subscribers?
Supply Path Optimization Gains Critical Ad Community Support
Brand Safety vs Brand Suitability in 2023: A Q&A with Viant Vice President of Programmatic Strategy Sid Sharma
Shorter Games, New Channels Extend Baseball’s Audience Reach
How Sportsbooks Avoid Risky Bets to Scale Audiences
How Marketers Tap Advanced Reporting to Avoid Big Budget Cuts
Cannabis Marketing Now Allowed on Twitter — What Does That Mean for Marketers?
